These are the same things we choose for ourselves and recommend to our family and friends. If we recommend that you spend your hard-earned money on something, we take it as seriously as if our own money were on the line.
If a reader chooses to buy a product we recommend as a result of our research, analysis, interviews, and testing, our work is often (but not always) supported through an affiliate commission from the retailer when the reader makes the purchase. There’s no incentive for us to pick inferior products or to respond to pressure from manufacturers—in fact, it’s quite the opposite. If a reader returns their purchase because they’re dissatisfied or the recommendation is bad, we make no affiliate commission. We think that’s a pretty fair system that keeps us committed to serving our readers first. And of course, our writers and editors are never made aware of or influenced by which companies have affiliate relationships with our business team.